Finally! The kick off to 2018 show season has arrived and with the depressing and cold winter not to mention the “Beast from the East” it felt like a life time since the last one.

Ultimate Dubs which pretty much marks the start to the UKs show season is a must for any show goer. Boasting one of the largest indoor venues and an array of some of Europe’s finest show cars it is definitely not one to be missed.

The countdown to Ultimate Dubs also marked the launch of ËSPTR’s Spring/ Summer 2018 collection, and with preparations for the launch and Kulturschock 2018 taking place in the background meant that it would be one of our busiest show seasons to date.

As usual our preparations for UD started with collating selected pieces from ËSPTR’s SS18 collection, ready for an exclusive drop at UD. We spent the week selecting various pieces and loading boxes ready to be taken down to Telford.

We took the show by storm, with an increased demand for the pieces as well as attention for the show. Everyone wanted to know when they’d be hearing back, if they got in and how to sort hotels out. It was a manic day to say the least. But the outcome was as expected once again, a great start to the season, with the energy at an upmost high.

Location: Telford International Centre, UK

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