With a short timescale, we had our new collection, but no images. The launch of the revamped website was coming near. We had to get it done ASAP.

With a week to go, we had a series of meetings with two of our photographers; Billy Amaan and Maruf Miah and had to book in time for the shoots too. We had our product shoot done with our makeshift soft box in a very, very cold unit. With the aid of a fan heater and our new knitted beanies the shoot was completed.

Two days later, we had our second shoot, for the look book we had a theme of mixing urban settings with Newcastle’s unique and fairly unknown landscaping and with the collective ideas from our mood board, it was a success. Another day, another cold shoot, but what a day, a new experience for the whole team.

Location: Newcastle upon Tyne


Photographer: Maruf Miah

Photographer: Billy Amaan

Model: Dom Johnson

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